7 January 2012
Woman’s Half-Day
Posted by Brent under: Nothing Special .
Today the latest issue of Woman’s Day arrived. It’s getting mighty thin, down to 160 pages. Given the amount of actual content that represents, without the ads, it’s more like Woman’s Half-Day, or maybe even Woman’s Lunch-Hour. Woman’s Day is one of what in publishing circles was known as the Seven Sisters. I remember when they used to be more like phone books. Of course, I guess they’re still like phones books, since the yellow pages business is drying up as well. What say you about paper publishing? When was the last time you used a paper telephone directory? Yellow pages? How many paper magazines do you subscribe to?
One Comment so far...
Dick Says:
5 March 2012 at 11:07 am.
I can’t remember the last time I used either the white pages or the yellow pages as a physical entity. Perhaps I’m odd, but I still like receiving my magazines in printed format. I have a lot of free subscriptions to electronics magazines. If there are any schematics, they are probably printed at 1200 DPI and take up half a page. This makes them extremely readable. As opposed to some ignorant editor saving them at 100 DPI “so that the file size doesn’t get too big.” Plus I like looking at Hi-Res ads. If I am interested in a product or a program (perhaps there’s a screen shot) it is nice to be able to see it. Call me old fashion. The biggest downside to this approach, however, is if you only receive your copy on line where there’s virtually no cost to the publisher involved, their marketing department isn’t overly aggressive. If, like me, you happen to like your printed copy though, someone from India will hunt you down and put you through the 100 question survey every other month so you may continue to receive your free copy.
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